“Connect with the CEO” Facebook Live Conversation to Highlight Journey to Dartmouth Health’s New Brand Identity

List of participants in Connect with the CEO

On Tuesday, April 12, 2022, Dartmouth-Hitchcock Health announced its new brand identity: Dartmouth Health. The journey to Dartmouth Health was a nearly-three-year strategic effort to reflect the breadth of the academic health system and celebrate the high-quality care it provide across the region, bolstered by world-class teaching and research that combine to make the system one of the best in the United States.

On Friday, April 15, at noon, Dartmouth Health CEO and president Joanne M. Conroy, MD, will present her next live “Connect with the CEO” conversation—the first since the transition to Dartmouth Health became official—on Facebook. This conversation will delve into the collaborative process that resulted in the Dartmouth Health rebrand and insight on what it took to launch a new brand for northern New England’s largest healthcare system.

Conroy will be joined by the following guests for her conversation:

  • Jennifer M. Gilkie, system vice president for communications and marketing, Dartmouth Health
  • Brad Scott, founding director, Applied Design Works, the firm contracted by Dartmouth Health to assist in its rebrand

Viewers will be able to ask questions using the comment feature in the live video. Questions can also be submitted in advance to: news@dartmouth-health.org. To tune in, visit the Dartmouth Health Facebook page at https://www.facebook.com/DartmouthHealth.

About Dartmouth Health

Dartmouth Health, New Hampshire's only academic health system and the state's largest private employer, serves patients across northern New England. Dartmouth Health provides access to more than 2,000 providers in almost every area of medicine, delivering care at its flagship hospital, Dartmouth Hitchcock Medical Center (DHMC) in Lebanon, NH, as well as across its wide network of hospitals, clinics and care facilities. DHMC is consistently named the #1 hospital in New Hampshire by U.S. News & World Report, and recognized for high performance in numerous clinical specialties and procedures. Dartmouth Health includes Dartmouth Cancer Center, one of only 54 National Cancer Institute-designated Comprehensive Cancer Centers in the nation, and the only such center in northern New England; Dartmouth Health Children’s, which includes Children’s Hospital at Dartmouth Hitchcock Medical Center, the state’s only children’s hospital, and multiple clinic locations around the region; member hospitals in Lebanon, Keene and New London, NH, and Bennington and Windsor, VT; Visiting Nurse and Hospice for Vermont and New Hampshire; and more than 24 clinics that provide ambulatory services across New Hampshire and Vermont. Through its historical partnership with Dartmouth and the Geisel School of Medicine, Dartmouth Health trains nearly 400 medical residents and fellows annually, and performs cutting-edge research and clinical trials recognized across the globe with Geisel and the White River Junction VA Medical Center in White River Junction, VT. Dartmouth Health and its more than 13,000 employees are deeply committed to serving the healthcare needs of everyone in our communities, and to providing each of our patients with exceptional, personal care.