Vaccine Outreach Support for Minority Communities

We’ve created this page to help advocates educate minority communities on the importance of COVID-19 vaccines and address vaccine hesitancy. 

Anyone aged 12 and over can register for a COVID-19 vaccine through or by calling 800-232-0233. However, many may need additional support to navigate the vaccination process.

COVID-19 cases and deaths are disproportionately higher among Hispanic/Latino and Black or African American residents in New Hampshire. Our region includes more than 30 small towns. Personal connections in this area are highly valued. You can greatly assist in our community’s vaccination effort by reaching out (call, text, email) to individuals or networks you know already to answer their questions and help them navigate the process.

Thank you for your interest in learning how you can help support the vaccination effort through community outreach.

Frequently Asked Questions for Vaccine Ambassadors

How do I promote vaccination?

Use the resources the CDC provides on the Community-Based Organizations COVID-19 Vaccine Toolkit page. You’ll find key messages, a letter template, communications resources that you can print, and other helpful information.

There are additional CDC toolkits available for specific audiences, such as age groups, types of workplaces, faith-based groups, pregnant people, people with disabilities.

To understand more about why people of color may be more hesitant to receive the COVID-19 vaccine, read COVID-19 Vaccines and People of Color from Johns Hopkins Medicine.

Are there any vaccination talking points I can use?

On the Key Things to Know page, the CDC provides talking points about what we know and what we are still learning regarding:

  • Effectiveness
  • Safety
  • Availability
  • Cost
  • Population immunity
  • New virus variants

Please check the guidelines for what people can do once they are fully vaccinated. These guidelines may change as we learn more.

To address specific vaccine hesitancy concerns for people of color, share Johns Hopkins Medicine's COVID-19 Vaccine Hesitancy: 12 Things You Need To Know

Video resources that explain how COVID-19 vaccines were developed safely for diverse communities: 

Are there resources available in different languages?

Many of the materials for communicating with your community members in the CDC's Community-Based Organization toolkit, including a slide deck, fact sheets, and infographics, are available in multiple languages.

The CDC offers an additional toolkit specifically developed for Migrants, Refugees, and Other Limited-English-Proficient Populations

You can also view the CDC's growing list of print resources sorted by "alternative languages".

The Food and Drug Administration (FDA) page Multilingual COVID-19 Resources includes Vaccine Fact Sheets in 27 languages.

VIDEO TRANSLATION: To display YouTube video subtitles/closed captions in another language:

  1. Hover your cursor over the video 
  2. Click the "CC" or "closed caption" icon n the lower right of the video
  3. Click the "settings" icon, which looks like a cog, in the lower right of the video
  4. Choose "Subtitles/CC"
  5. Choose "Auto translate"
  6. Choose the language your viewer needs 

Are there other resources you recommend to learn more?

Vaccine outreach: 7 ways to increase vaccination rates in minority communities

Vaccination Programs: Community-Based Interventions Implemented in Combination